The ANY1 Brand Expanding Across the World

Operated by Hydro Powtech Japan Co., Ltd., the ANY1 brand, built upon the company’s proprietary NHP hydrolysis technology, first launched in 2024 with ANY1 CHOCO, followed by the debut of ANY1 ICE CREAM in 2025.
Since then, the brand has steadily expanded its presence, gaining recognition around the world, beginning with its flagship store in Singapore.
Here, we take a look at the current stage of the ANY1 brand and explore the possibilities that lie ahead.


The ANY1 Brand Begins with ANY1 CHOCO

The ANY1 brand began in 2024 with the launch of ANY1 CHOCO. Developed using NHP hydrolysis technology, the brand focuses on chocolate made with plant-based ingredients that are dairy-free and gluten-free. The flagship store opened in Singapore, a city where diverse cultures, religions, and food traditions intersect.

Since its opening, the Singapore flagship store has become the center of the brand’s growing global presence. The chocolate’s distinctive taste, together with its inclusive brand concept, has resonated with people from many backgrounds and received strong recognition.

Singapore flagship store (photo ©︎Yusuke Hattori)
media coverage (TIMEOUT etc.)

The Origin of ANY1 ICE CREAM

When developing the Singapore flagship store for ANY1 CHOCO, the team began exploring a dessert suited to the tropical climate. This idea eventually led to the creation of ANY1 ICE CREAM.

Made possible through NHP hydrolysis technology, the ice cream uses plant-based milk to create a dairy-free and gluten-free product. At the Singapore flagship store, flavors are often developed in response to cultural celebrations and seasonal events from around the world, making the ice cream an essential part of the evolving ANY1 brand.

seasonal and event flavors

Test Sales Begin in Japan in the Summer of 2025

Rola, who is based in Los Angeles, was one of the early supporters of ANY1 ICE CREAM, enjoying it from the prototype stage. At the launch event for her lifestyle brand STUDIO R330, two flavors she selected—Brown Vanilla and Strawberry—were offered in limited quantities.

During an Instagram Live session, she described the ice cream as a delicious plant-based ice cream made without dairy and encouraged viewers to try it.

Since then, new collaborations have continued to expand the brand’s reach. A partnership with Fukushima United FC has been realized, and starting this spring, ANY1 ICE CREAM will also be available at Uobei, the nationwide sushi chain operated by Genki Global Dining Concepts in Japan.

STUDIO R330 event
Fukushima United FC collaboration

The ANY1 Brand as an Expression of NHP’s Philosophy
(The Pursuit of Technologies that Allow Each Person to Enjoy Life on Earth)

Delicious food becomes even more enjoyable when shared with others. The phrase For all, with all. expresses this idea and serves as a common philosophy across the ANY1 brand.

At the same time, it reflects NHP’s guiding vision—the pursuit of technologies that allow each person to enjoy life on Earth. Through NHP hydrolysis technology, the company continues to explore new possibilities for food that are inclusive, sustainable, and open to everyone.

At the heart of this approach is the transformation of materials into ingredients. By applying NHP hydrolysis technology, materials that were once overlooked can be broken down and reprocessed into entirely new forms of food ingredients.

Currently, development is underway for ANY1 TOFU, made using only soybeans without any food additives, including nigari, while generating no production waste. In addition, preparations are progressing for franchise expansion in collaboration with Genki Global Dining Concepts, signaling further growth for the brand.

With NHP hydrolysis technology as its foundation, NHP seeks to respect the cultures and practices of each region while unlocking new value from agricultural ingredients harvested around the world. By transforming these materials quickly and efficiently while minimizing environmental impact, the company continues to expand new possibilities for the future of food.

concept visual